IPSWICH
CITY
COUNCIL
AGENDA
of the
Economic and Industry Development Committee
Held in the Council Chambers
2nd floor – Council Administration Building
45 Roderick Street
IPSWICH QLD 4305
On Thursday, 15 October 2020
At 10 minutes after conclusion of Community, Culture, Arts and Sport Committee
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MEMBERS OF THE Economic and Industry Development Committee |
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Councillor Nicole Jonic (Chairperson) Councillor Jacob Madsen (Deputy Chairperson) |
Mayor Teresa Harding Councillor Kate Kunzelmann Councillor Andrew Fechner |
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Economic and Industry Development Committee Meeting Agenda |
15 October 2020 |
Economic and Industry Development Committee AGENDA
10 minutes after conclusion of Community, Culture, Arts and Sport Committee on Thursday, 15 October 2020
Council Chambers
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Item No. |
Item Title |
Page No. |
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1 |
Ipswich Exceptional Experiences - Tourism Development Program |
7 |
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2 |
Notice of Motion - Ipswich Central Precinct Plan |
69 |
** Item includes confidential papers
Economic and Industry Development Committee NO. 3
15 October 2020
AGENDA
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DECLARATIONS OF INTEREST IN MATTERS ON THE AGENDA
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1. Ipswich Exceptional Experiences - Tourism Development Program
This is a report concerning the proposed Ipswich Exceptional Experiences Program designed as a cooperative funding initiative to stimulate Ipswich tourism experiences and infrastructure development.
The Program would establish a $50,000 fund from the approved 2020-2021 CCED Operational Budget for Ipswich businesses to access up to $10,000 as a dollar-for-dollar matched investment in the creation or enhancement of local tourism experiences as an extension of the established Ipswich Tourism Operator Partner Program
The Ipswich Exceptional Experiences Program has been developed in consultation with the local tourism industry, it has been aligned with the governance and guideline frameworks established by similar funding support programs including the Façade Improvement Program and the Small Business Funding Program.
Recommendation
A. That Council endorse the establishment of the Ipswich Exceptional Experiences Program.
B. That a report be provided to a future meeting of the Economic and Industry Development Committee concerning the performance and further potential of the Ipswich Exceptional Experiences Program.
2. Notice of Motion - Ipswich Central Precinct Plan
This is a notice of motion submitted by Councillor Marnie Doyle concerning the establishment of an Ipswich Central Precinct Plan.
Recommendation
Councillor Doyle gave notice of her intention to move the following motion at Council’s Ordinary Meeting of 15 October 2020:
MOTION
That the General Manager Community, Cultural and Economic Development prepare an options report on the establishment of an Ipswich Central Precinct Plan which considers the economic, community, cultural, development, planning and policy requirements of the area to a future meeting of the Ipswich Central Redevelopment Committee.
** Item includes confidential papers
and any other items as considered necessary.
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Economic and Industry Development Committee Meeting Agenda |
15 October 2020 |
ITEM: 1
SUBJECT: Ipswich Exceptional Experiences - Tourism Development Program
AUTHOR: Destination Development Manager
DATE: 23 September 2020
This is a report concerning the proposed Ipswich Exceptional Experiences Program designed as a cooperative funding initiative to stimulate Ipswich tourism experiences and infrastructure development.
The Program would establish a $50,000 fund from the approved 2020-2021 CCED Operational Budget for Ipswich businesses to access up to $10,000 as a dollar-for-dollar matched investment in the creation or enhancement of local tourism experiences as an extension of the established Ipswich Tourism Operator Partner Program
The Ipswich Exceptional Experiences Program has been developed in consultation with the local tourism industry, it has been aligned with the governance and guideline frameworks established by similar funding support programs including the Façade Improvement Program and the Small Business Funding Program.
A. That Council endorse the establishment of the Ipswich Exceptional Experiences Program.
B. That a report be provided to a future meeting of the Economic and Industry Development Committee concerning the performance and further potential of the Ipswich Exceptional Experiences Program.
There are no discernible conflicts of interest or related party implications associated with the endorsement of this report and its recommendations.
Strengthening our local economy and building prosperity
In 2019 the Ipswich visitor economy generated $290 million in direct local economic impact and employed more than 15,392[1] people in the Ipswich region.
Since the establishment of Council’s first Destination Management Plan in 2015, Ipswich has increased total visitor arrivals by over 80% from 1,040,607 in 2014 to 2,078,938 in 2019 as shown in Graph 1 below.
Graph 1: Ipswich Total Visitor Arrivals – 2015 to 2020
Source: Tourism Research Australia – National and International Visitor Data, June 2020
Ipswich is now recognised as an accessible daytrip and short break destination within the South East Queensland market.
The priorities and actions of Council’s Destination Development Section are reported in the publicly available Destination Management Plan 2019-2023 provided here as Attachment 4, which was developed in collaboration with the Ipswich Tourism Operators Network (ITON).
The Destination Management Plan outlines 37 short, medium and long term actions to increase visitor demand, visitation and expenditure in the region via infrastructure investment and attraction, destination marketing, visitor servicing, events and industry capability and capacity development initiatives to support growing employment.
Council is achieving growth in market share, visitor arrivals and expenditure by continually working with ITON and internal council teams to increase the destination product offering through industry development, effective marketing to support driving demand, visitor servicing and the development of new infrastructure.
Annually a barometer survey monitors the health of the local tourism sector (Attractions, Entertainment, Hospitality, Accommodation and Events).
The January 2020 Industry Barometer Survey is provided here as Attachment 2, it emphasises opportunities for Council to support tourism businesses to increase their capacity to enhance or develop new experiences in the region and drive increased visitor demand, visitation, expenditure and employment.
It has been broadly reported that the restrictions related to COVID-19 have had a devastating impact on tourism industries globally.
Attachment 3 provides survey data from a COVID-19 Tourism Industry Survey conducted with ITON members by Council in May 2020 indicating how local tourism business operations have been affected.
Importantly, in relation to this report and the proposed Ipswich Exceptional Experiences Program, local tourism businesses are now over 28 per cent less like to invest in growing their business in 2020 compared January 2020 – see below graph.
The Ipswich Exceptional Experiences Program provides a direct additional incentive for local tourism businesses to proceed with their intended investment and continue to stimulate and develop the Ipswich tourism offering.
Attachment 1 of this report is the proposed Program guidelines outlining relevant criteria and processes, it includes a 20 per cent weighting for applications utilising local contractors.
This report and its recommendations are consistent with the following legislative provisions:
Local Government Act 2009
Assessing the risk of each applicant’s proposed project will form part of Council’s competitive assessment process.
Financial risk will be mitigated by program conditions where payments will only be made to the qualified applicant post completion of the project and acquittal reporting.
The proposed $50,000 allocation is in the 2020-2021 CCED Operational Budget as part of the Ipswich Tourism Operator Partner Program which has been in place since 2019-2020.
The following relevant Council functions were consulted in the development of the Ipswich Exceptional Experiences Program governance and guidelines:
· Legal and Governance Section
· Development Planning Section
· Finance Branch
The proposed Ipswich Exceptional Experiences Program is presented as a direct response to the preferences and needs of the Ipswich tourism industry.
It operates in association with a range of industry leading destination marketing, capacity and capability development, advocacy and visitor servicing activity already being delivered by Council.
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1. |
Ipswich Exceptional Experiences Program Guidelines
2020-2021 (A6500490) ⇩ |
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2. |
Industry Barometer Survey (Jan 2020) Results (A6410572) ⇩ |
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3. |
DMP COVID-19 Tourism Industry Survey (May 2020) ⇩ |
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4. |
Destination Management Plan 2019-2023 ⇩ |
Alistair Tavares
Destination Development Manager
I concur with the recommendations contained in this report.
Carly Gregory
Manager, Marketing and Promotion
I concur with the recommendations contained in this report.
Ben Pole
General Manager - Community, Cultural and Economic Development
“Together, we proudly enhance the quality of life for our community”
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Economic and Industry Development Committee Meeting Agenda |
15 October 2020 |
ITEM: 2
FROM: COUNCILLOR MARNIE DOYLE
RE: Notice of Motion - Ipswich Central Precinct Plan
DATE: 17 September 2020
This is a notice of motion submitted by Councillor Marnie Doyle concerning the establishment of an Ipswich Central Precinct Plan.
Councillor Doyle gave notice of her intention to move the following motion at Council’s Ordinary Meeting of 15 October 2020:
MOTION
That the General Manager Community, Cultural and Economic Development prepare an options report on the establishment of an Ipswich Central Precinct Plan which considers the economic, community, cultural, development, planning and policy requirements of the area to a future meeting of the Ipswich Central Redevelopment Committee.
Further information to support this Notice of Motion:
Following significant investment in the transformative Nicholas Street redevelopment project, the establishment of a holistic Ipswich Central Precinct Plan is an important next step to provide direction, certainty and optimism to residents, business operators, property owners, and investors as we continue to revitalise the heart of our city.
