IPSWICH
CITY
COUNCIL
AGENDA
of the
Economic Development Committee
Held in the Council Chambers
2nd floor – Council Administration Building
45 Roderick Street
IPSWICH QLD 4305
On Tuesday, 9 July 2019
At 8:30 AM
IPSWICH
CITY
COUNCIL
AGENDA
of the
Economic Development Committee
Held in the Council Chambers
2nd floor – Council Administration Building
45 Roderick Street
IPSWICH QLD 4305
On Tuesday, 9 July 2019
At 8:30 AM
|
MEMBERS OF THE Economic Development Committee |
|
|
Interim Administrator Greg Chemello (Chairperson) |
|
|
Economic Development Committee Meeting Agenda |
9 July 2019 |
Economic Development Committee AGENDA
8:30 am on Tuesday, 9 July 2019
Council Chambers
|
Item No. |
Item Title |
Page No. |
|
1 |
Update to Council Logo Application |
6 |
|
2 |
2020 Ipswich Show Holiday |
11 |
|
3 |
**Ipswich Central Program Report No. 13 to 16 June 2019 |
15 |
** Item includes confidential papers
Economic Development Committee NO. 7
9 July 2019
AGENDA
1. Update to Council Logo Application
This is a report concerning an update to Council’s City of Ipswich logo and its application across Council assets, facilities and programs.
Recommendation
That the Interim Administrator of Ipswich City Council resolve:
That the update to the Council logo application be adopted and implemented as part of the Ipswich City Council Style Guide and subordinate manuals and style guides.
2. 2020 Ipswich Show Holiday
This is a report concerning a recommendation to the Office of Industrial Relations in regard to the suggested date for the 2020 Ipswich Show Holiday.
Recommendation
That Council accept the recommendation of the Ipswich Show Society and make application to the Office of Industrial Relations for the Ipswich Show Holiday as follows:
Day and Date: Friday 15 May 2020
Name of Event: Ipswich Annual Show
Community Endorsement: Ipswich Show Society correspondence dated 10 June 2019
3. **Ipswich Central Program Report No. 13 to 16 June 2019
This is a report concerning a monthly update for the Ipswich Central Program of Works.
Recommendation
That the report on the Ipswich Central Program Report No. 13 effective to 16 June 2019 be received and the contents noted.
** Item includes confidential papers
and any other items as considered necessary.
|
Economic Development Committee Meeting Agenda |
9 July 2019 |
ITEM: 1
SUBJECT: Update to Council Logo Application
AUTHOR: Marketing Services Manager
DATE: 10 June 2019
This is a report concerning an update to Council’s City of Ipswich logo and its application across Council assets, facilities and programs.
That the Interim Administrator of Ipswich City Council resolve:
That the update to the Council logo application be adopted and implemented as part of the Ipswich City Council Style Guide and subordinate manuals and style guides.
The update to Council logo application does not have any reliance, impact or involvement of external parties. The moderate change to the logo design does not require the large-scale replacement of current signage, branding or logo use on Council or third party assets. The nature of the change enables an ‘as needed’ replacement so that when material has reached end-of-life or when material is scheduled for update, the revised logo can be applied.
The update does have an impact on internal parties, particularly those with established branded assets, facilities and programs. The update to the logo application requires all sub-brands to be modified or wholly changed. However, this will be done as an evolution with minimal cost or disruption. Stakeholders with internal sub-brands have been consulted on the update prior to this report going before Council.
The update has a moderate impact on internal parties with their own style guides, the Natural Areas Signage Manual or the Infrastructure Services Active Transport Sign Design Manual for example will need to be updated. Stakeholders with their own style guides have been consulted on the update prior to this report going before Council.
Listening, leading and financial management
This report provides an efficient and effective solution to achieve improved coordination, consistency and recognition of the City of Ipswich brand and of Council’s variety of products and services.
Adoption of the report allows the updated logo to be implemented and managed. The Marketing and Promotion Branch will apply the update to the Ipswich City Council Style Guide and work with internal parties to update their branded assets, facilities and programs or style guides as needed.
The current City of Ipswich logo has been used since 2007 and it is an evolution of a design which has been in place since 1997. Consultation over the past 18 months with internal and external stakeholders reinforced that there is inherent value, pride and recognition in the City of Ipswich logo which should be retained, as such a rebrand is not recommended. It is equally agreed that the City of Ipswich logo could be made more contemporary and effective with some minor design tweaks.
1991 1997 2007
2019
The ‘i’ figure within the logo has been straightened to create a stronger design element. Not only does this bolster the logo but it also establishes a creative device which can become part of the Council Style Guide and be applied to Council collateral, increasing brand alignment and identity.
The font used in the logo has been changed to a clearer and more contemporary style. Not only does this enhance impact and legibility of the logo but it is a font which can be used as Council’s primary brand font, again increasing brand alignment and identity. The wording in the current City of Ipswich logo is a custom designed image and not actually a word font, therefore it remains attached to the logo and cannot be extended to any other Council application.
Key to the update is achieving improved coordination, consistency and recognition of the City of Ipswich brand and the products and services of Council. As such, the sub-brand application of the City of Ipswich logo is an important adaption. Over the years, Council entities and programs have organically developed individual logos to suit their business needs. The Council Style Guide has not kept up with these developments and does not currently have a regime for the Council brand family. This update to Council logo application establishes a whole-of-Council logo practice and allows for a complete brand architecture to be developed which will ultimately align everything from logos and colour palettes to imagery and narrative.
This is an example of how the updated Council brand family may be executed. The sub-brand design and architecture will be resolved as part of the development of the Ipswich City Council Style Guide.
The update has a minimal resource implication, as its application will primarily be on an ‘as needed’ replacement when material has reached end-of-life or when material is scheduled for update.
A number of key sites have been identified including the Council Administration Building, Libraries, Civic Centre and Robelle Domain Parklands where upgrading Council signage will be actioned as a priority utilising some capital expenditure budget.
The Marketing and Promotion Branch will prioritise an update to the Council Style Guide and continue to work with internal stakeholders on the brand architecture and their own business line style guides. This work will result in resource efficiencies over the medium and longer term as a better defined and managed portfolio of style guides will reduce error, duplication and design time.
The Marketing and Promotions Branch averages 300 tasks per month, servicing the marketing and communications requirements of all areas of the organisation. The update will simply be applied to this daily work and facilitate its efficient and effective implementation.
The update has minimal risk implications, as it is a minor modification to an established asset and process. There could be some community sentiment regarding a change to the City of Ipswich logo and more specifically community groups and facilities with the current logo applied to their collateral and signage. However, as the updated logo is substantially similar to the current logo, the correlation remains obvious and is not superseded.
There could be some sentiment regarding the update being minor, and therefore not worth undertaking. However, the very practical improvements of increased brand identity, alignment and legibility facilitated by a minor update demonstrates the efficiency and effectiveness of the undertaking.
The risk of not approving the update relates to the ongoing inconsistency in the branding and recognition of Council products and services. This inconsistency promotes inefficiencies in Council’s brand management and error in its application.
This report and its recommendations are consistent with the following legislative provisions:
Not Applicable
Stakeholders with internal sub-brands have been consulted on the update prior to this report going before Council. Stakeholders with their own style guides have been consulted on the update prior to this report going before Council.
During 2017 and 2018 a range of community and stakeholders surveying was undertaken relating to Ipswich branding, positioning, sentiment and perceptions. This work highlighted a general agreement that Council’s brand would benefit from a visual and narrative update.
The principle driving the update to Council’s City of Ipswich logo and its application is to achieve improved coordination, consistency and recognition in all its functions. The additional benefit of this increased brand coordination, consistency and recognition is an improved awareness of Council’s substantial delivery of quality products and services across the region.
The update has a minimal resource implication, as its application will primarily be on an ‘as needed’ replacement when material has reached end-of-life or when material is scheduled for update. The update has minimal risk implications, as it is a minor modification to an established asset and process.
Adoption of the report allows the updated logo and the sub-brand application to be implemented and managed. The Marketing and Promotion Branch will develop an updated Ipswich City Council Style Guide and work with internal parties to update their branded assets, facilities and programs or style guides as needed.
Carly Gregory
Marketing Services Manager
I concur with the recommendations contained in this report.
Ben Pole
General Manager - Community, Cultural and Economic Development
“Together, we proudly enhance the quality of life for our community”
|
Economic Development Committee Meeting Agenda |
9 July 2019 |
ITEM: 2
SUBJECT: 2020 Ipswich Show Holiday
AUTHOR: Sponsorship Officer
DATE: 24 June 2019
This is a report concerning a recommendation to the Office of Industrial Relations in regard to the suggested date for the 2020 Ipswich Show Holiday.
That Council accept the recommendation of the Ipswich Show Society and make application to the Office of Industrial Relations for the Ipswich Show Holiday as follows:
Day and Date: Friday
15 May 2020
Name of Event: Ipswich
Annual Show
Community Endorsement: Ipswich Show Society correspondence dated
10 June 2019
There are no related parties
Caring for the community
Council received a letter dated 10 June 2019 from the
President of the Ipswich Show Society, David Ian Thomas, requesting Council to proceed
with the gazettal of Friday 15 May for the Ipswich Annual Show public holiday
to be held in 2020.
Following a decision on the matter, Council will make application to the Office
of Industrial Relations to have the public holiday gazetted.
There are no financial implications for Council arising from this report.
There are no risk management implications for Council arising from this report.
This report and its recommendations are consistent with the following legislative provisions:
Holidays Act 2013
From 2000 to 2010 Council accepted
the recommendation of the Ipswich Show Society and the Ipswich Show public
holiday was held on the Thursday. During this time Council has received no
serious complaints or adverse media coverage regarding the date.
In 2011 Council accepted the recommendation of the Ipswich Show Society for the
holiday to be held on a Thursday. Subsequently, Council was advised by
Qld Education that State NAPLAN testing would be undertaken on that day and the
request for holiday would be denied. Following a repeal of Council
decision, a new recommendation was received for the holiday to be held on the
Friday. The Friday was consequently gazetted as the 2011 holiday.
From 2012 to 2019 Council has accepted the recommendation of the Ipswich Show
Society for the holiday to be held on the Friday in week 20. These shows were
very successful and were widely accepted by local businesses and the community.
Following the success of the Friday holiday in 2018 and 2019, the Ipswich Show
Society has requested Friday 15 May for the Ipswich Annual Show public holiday
in 2020.
This date has been confirmed to not conflict with NAPLAN testing (12-14 May).
Ipswich City Council has received a request from the Ipswich Show Society requesting 15 May 2020 for the Ipswich Show Holiday. Council supports this request.
|
1. |
Letter from Ipswich Show Society ⇩ |
Paula Watkins
Sponsorship Officer
I concur with the recommendations contained in this report.
Carly Gregory
Marketing Services Manager
I concur with the recommendations contained in this report.
Ben Pole
General Manager - Community, Cultural and Economic Development
“Together, we proudly enhance the quality of life for our community”
|
Economic Development Committee Meeting Agenda |
9 July 2019 |
ITEM: 3
SUBJECT: Ipswich Central Program Report No. 13 to 16 June 2019
AUTHOR: Business Support Officer
DATE: 27 June 2019
This is a report concerning a monthly update for the Ipswich Central Program of Works.
That the report on the Ipswich Central Program Report No. 13 effective to 16 June 2019 be received and the contents noted.
Program Management Partner, Ranbury Management Group – for the Ipswich CBD Transformation Project.
Strengthening our local economy and building prosperity
This report includes Monthly Program Report No. 13 for Ipswich Central effective to 16 June 2019. It is to inform the Committee of the progress of the redevelopment works, including status of design, procurement, programme, potential risks with related mitigation strategies, etc.
Not applicable
Not applicable
This report and its recommendations are consistent with the following legislative provisions:
Local Government Act 2009
Not applicable
This report is provided as a monthly update on the Ipswich Central Program of Works.
|
1. |
Summary Report No 13 - 16 June 2019 ⇩ |
|
|
|
|
|
CONFIDENTIAL |
|
2. |
Nicole Denman
Business Support Officer
I concur with the recommendations contained in this report.
Sean Madigan
General Manager - Coordination and Performance
I concur with the recommendations contained in this report.
David Farmer
Chief Executive Officer
“Together, we proudly enhance the quality of life for our community”
