Item No.	Item Title	Page No.
1	City of Ipswich Destination Management Plan 2019–2023	9
2	City of Ipswich Business Mission to the 2019 Australian International Airshow and Defence Exposition	30
3	Review of Event Sponsorship Policy	34
4	Nerima 25th Anniversary Invitation to City of Ipswich	52
5	**Discover Ipswich Quote Consideration plan	76
6	**Event Attraction and Infrastructure audit	80
7	**Ipswich Central Program Report No. 10 - To 22 March 2019	84

Economic Development Committee NO. 4

9 April 2019

AGENDA

1. City of Ipswich Destination Management Plan 2019–2023

With reference to a report by the Tourism Development Manager dated 13 March 2019 concerning the City of Ipswich Destination Management Plan 2019–2023.

Recommendation

That the Interim Administrator of Ipswich City Council resolve:

A. That the Ipswich Destination Management Plan 2019–2023, as detailed in Attachment 1 of the report by the Tourism Development Manager dated 13 March 2019 be adopted.

B. That the Ipswich Destination Management Plan 2019–2023, be considered when developing council’s strategic planning documents.

2. City of Ipswich Business Mission to the 2019 Australian International Airshow and Defence Exposition

With reference to a report by the Senior Industry Development Officer dated
13 March 2019 concerning the City Of Ipswich Business Mission, promoting industry capabilities of the region at the Australian International Airshow and Exposition at Avalon, Geelong from 25 February to 1 March 2019.

Recommendation

That the Interim Administrator of Ipswich City Council resolve:

That the report concerning the City Of Ipswich Business Mission, promoting industry capabilities of the region at the Australian International Airshow and Exposition, be received and its contents noted.

3. Review of Event Sponsorship Policy

With reference to a report by the Sponsorship Officer dated 20 March 2019 concerning the review and update of Council’s Event Sponsorship Policy.

Recommendation

That the Interim Administrator of Ipswich City Council resolve:

A. That the policy titled ‘Event Sponsorship Policy’ as detailed in Attachment 1 of the report by the Sponsorship Officer dated 20 March 2019 as recommended at Policy and Administration Board No. 2014(09) of 30 September 2014 – City Management and Finance Committee No. 2014(10) of 8 October 2014, be repealed.

B. That the policy titled ‘Event Sponsorship Policy’ as detailed in Attachment 3 of the report by the Sponsorship Officer dated 20 March 2019, be adopted.

4. Nerima 25th Anniversary Invitation to City of Ipswich

With reference to a report concerning an invitation by Nerima City to the City of Ipswich to attend the commemoration of the 25^th anniversary of Sister City relations and represent Ipswich at the Urban Agriculture World Summit from 29 November and 1 December 2019.

Recommendation

That the Interim Administrator of Ipswich City Council resolve:

A. That council accept the invitation from the Mayor of Nerima City to join in commemoration of the 25th anniversary of Sister City relations and represent Ipswich at the Urban Agriculture World Summit.

B. That the Office of Economic Development work with Nerima City Government, state and national trade agencies and Ipswich stakeholders to maximise the benefits of a delegation to Nerima City and the ongoing value of the Sister City agreement.

5. **Discover Ipswich Quote Consideration plan

With reference to a report by the Tourism Development Manager dated 8 March 2019 concerning a Quote or Tender Consideration Plan as part of the 2019–2020 Discover Ipswich South East Queensland Destination Marketing Campaign.

Recommendation

That the Interim Administrator of Ipswich City Council resolves:

A. That Council (Interim Administrator of Ipswich City Council) resolve to prepare a Quote or Tender Consideration Plan for billboard advertising in accordance with section 230(1)(a) of the Local Government Regulation 2012.

B. That Council (Interim Administrator of Ipswich City Council) resolve to adopt a Quote or Tender Consideration Plan for billboard advertising as outlined in the report by the Tourism Development Manager dated 8 March 2019 in accordance with section 230(1)(b) of the Local Government Regulation 2012.

C. That Council (Interim Administrator of Ipswich City Council) enter into a contract with DTB Advertising for billboard advertising on the terms described in the report by the Tourism Development Manager dated 8 March 2019.

D. That the Chief Executive Officer be authorised to negotiate and finalise the terms of the contract with DTB Advertising to be executed by Council and to do any other acts necessary to implement Council’s decision in accordance with section 13(3) of the Local Government Act 2009.

E. That Council (Interim Administrator of Ipswich City Council) resolve to prepare a Quote or Tender Consideration Plan for signage advertising in accordance with section 230(1)(a) of the Local Government Regulation 2012.

F. That Council (Interim Administrator of Ipswich City Council) resolve to adopt a Quote or Tender Consideration Plan for signage advertising as outlined in the report by the Tourism Development Manager dated 8 March 2019 in accordance with section 230(1)(b) of the Local Government Regulation 2012.

G. That Council (Interim Administrator of Ipswich City Council) enter into a contract with Brisbane Lions for signage advertising on the terms described in the report by the Tourism Development Manager dated 8 March 2019.

H. That the Chief Executive Officer be authorised to negotiate and finalise the terms of the contract with Brisbane Lions to be executed by Council and to do any other acts necessary to implement Council’s decision in accordance with section 13(3) of the Local Government Act 2009.

I. That Council (Interim Administrator of Ipswich City Council) resolve to prepare a Quote or Tender Consideration Plan for signage advertising services in accordance with section 230(1)(a) of the Local Government Regulation 2012.

J. That Council (Interim Administrator of Ipswich City Council) resolve to adopt the Quote or Tender Consideration Plan for signage advertising services as outlined in the report by the Tourism Development Manager dated 8 March 2019 in accordance with section 230(1)(b) of the Local Government Regulation 2012.

K. That Council (Interim Administrator of Ipswich City Council) enter into a contract with Netball Queensland for signage advertising services on the terms described in the report by the Tourism Development Manager dated 8 March 2019.

L. That the Chief Executive Officer be authorised to negotiate and finalise the terms of the contract with Netball Queensland to be executed by Council and to do any other acts necessary to implement Council’s decision in accordance with section 13(3) of the Local Government Act 2009.

M. That Council (Interim Administrator of Ipswich City Council) resolve to prepare a Quote or Tender Consideration Plan for search marketing in accordance with section 230(1)(a) of the Local Government Regulation 2012.

N. That Council (Interim Administrator of Ipswich City Council) resolve to adopt the Quote or Tender Consideration Plan for search marketing as outlined in the report by the Tourism Development Manager dated 8 March 2019 in accordance with section 230(1)(b) of the Local Government Regulation 2012.

O. That Council (Interim Administrator of Ipswich City Council) enter into a contract with Traffic2 for search marketing on the terms described in the report by the Tourism Development Manager dated 8 March 2019.

P. That the Chief Executive Officer be authorised to negotiate and finalise the terms of the contract with Traffic2 to be executed by Council and to do any other acts necessary to implement Council’s decision in accordance with section 13(3) of the Local Government Act 2009.

6. **Event Attraction and Infrastructure audit

With reference to a report by the Tourism Development Manager dated 12 March 2019 concerning a process of event attraction and infrastructure consultation, audit and assessment.

Recommendation

That the Interim Administrator of Ipswich City Council resolve:

A. That Council (Interim Administrator of Ipswich City Council) resolve it is satisfied under section 235(a) of the Local Government Regulation 2012 (Regulation) that the exemption under s235(a) of the Regulation applies and that Sports Marketing Australia is the only supplier reasonably able to provide the Capacity and Capability Assessment and registration on the Sports Marketing Australia proprietary Events Placement Program.

B. That Council (Interim Administrator of Ipswich City Council) enter into a contract with Sports Marketing Australia for the provision of sourcing relevant events for a period of three (3) years from 1 May 2019 to 30 April 2021.

C. That the Chief Executive Officer be authorised to negotiate and finalise the terms of the contract to be executed by Council and to do any other acts necessary to implement Council’s decision in accordance with section 13(3) of the Local Government Act 2009.

7. **Ipswich Central Program Report No. 10 - To 22 March 2019

With reference to a report concerning a monthly update for the Ipswich Central Program of Works.

Recommendation

That the report on the Ipswich Central Program Report No. 10 effective to 22 March 2019 be received and the contents noted.

** Item includes confidential papers

and any other items as considered necessary.

Economic Development Committee

Meeting Agenda

9 April

2019

Doc ID No: A5408136

13 March 2019

TO: Chief Operating Officer (Economic Development and Marketing)

FROM: Tourism Development Manager

RE: City of Ipswich Destination Management Plan 2019-2023

Introduction

This is a report by the Tourism Development Manager dated 13 March 2019 concerning the City of Ipswich Destination Management Plan 2019-2023.

RELATED PARTIES

There are no related parties arising as a direct result of this report.

Advance Ipswich Theme Linkage

Strengthening our local economy and building prosperity.

Purpose of Report/Background

Council’s first Destination Management Plan was delivered in 2015, in the preceding five years Visitor Arrivals to Ipswich had increased just 8 per cent or 93,055 Visitor Arrivals (2010 to 2015).

In the three years since the implementation of the first Ipswich Destination Management Plan, Visitor Arrivals have increased 34 per cent or 407,000 Visitor Arrivals (2015 to 2018).

This growth is well above the state and national average growth trend and is by far the largest Visitor Arrivals growth for any Local Government Authority in all of South East Queensland.

According to Tourism Research Australia data, Ipswich attracted a record 1,597,594 Visitor Arrivals in 2018.

This makes Ipswich South East Queensland’s seventh most visited destination behind Brisbane, Gold Coast, Sunshine Coast, Moreton Bay, Toowoomba and Noosa. In 2015 Ipswich was South East Queensland’s tenth most visited destination, also behind Scenic Rim, Fraser Coast and Logan.

The Ipswich tourism industry is primarily made up of Accommodation, Retail, Food Services and Arts and Recreation sectors, according to the National Institute of Economic and Industry Research it employs more than 15,392 people in the Ipswich region.

By comparison, Ipswich’s largest single-sector employer is manufacturing which employs 10,248 people in the Ipswich region.

To support the attraction, sustainable success and growth of businesses in the Ipswich tourism industry, council established the Ipswich Tourism Operators Network (ITON). In 2015 ITON had 20 registered business members, today there are 113 registered members representing attractions, accommodation, hospitality and event businesses.

In March 2018 council began consultation with ITON and key stakeholders including Brisbane Marketing and Tourism and Events Queensland on the priorities for its next Destination Management Plan.

The first Ipswich Destination Management Plan focused on a clear brand positioning, effective destination marketing, building competitive digital assets and developing local businesses. It included 10 Priority Actions and 34 stated deliverables and targets of which 82 per cent have been delivered and achieved.

The second Ipswich Destination Management Plan (Attachment 1) continues with these priorities and performance measures. It reaches even further though to facilitate increased investment and activation, product development and in-destination visitor experience.

Output and outcome based performance measures with aggressive targets which will continue to be measured and reported on include:

Output

· Website Unique Visitors

· Business Leads to Operators

· Consumer Database Reach

· Consumer Social Engagement

· Advertising Value Equivalency

· Cooperative Industry Investment

· ITON Membership and Satisfaction

Outcome

· Daytrip Visitor Arrivals

· Domestic Overnight Visitor Arrivals

· International Overnight Visitor Arrivals

· Total Visitor Nights

· Total Visitor Economy

· Number of tourism operators

RESOURCE IMPLICATIONS

The Tourism Development Branch has submitted its 2019-2020 Materials, Services and Labour budget as part of council’s operational budget program.

RISK MANAGEMENT IMPLICATIONS

By adopting this report, actions prioritised as part of the Ipswich Destination Management Plan 2019-2023 may bring a level of individual risk. These will be assessed and managed in accordance with council’s Enterprise Risk Management Policy and where appropriate submitted to future council meetings for consideration.

If the recommendations of this report are not supported, the Ipswich tourism industry and visitor economy is at risk of losing confidence and momentum. The leadership provided by council through the vision of the Ipswich Destination Management Plan and the outcomes of its implementation is recognised and required by the industry and our stakeholders.

Legal/Policy Basis

This report and its recommendations are consistent with the following legislative provisions:

Local Government Regulation 2012

COMMUNITY and OTHER CONSULTATION

Consultation with stakeholders in council’s Planning and Development Department, Works Parks and Recreation Department and Infrastructure Services Department has been held.

The Plan has been provided to council’s Executive Leadership Team for review.

The Plan has been provided to Tourism and Events Queensland and Brisbane Marketing for review.

The Plan has been provided the Ipswich Tourism Operators Network for final consultation.

Conclusion

Council’s first Destination Management Plan facilitated positive growth and market share for the Ipswich tourism industry.

Council has updated and evolved its Destination Management Plan to build on that success and facilitate increased investment and activation, product development and in-destination visitor experience.

The Destination Management Plan has been integrated with council’s Economic and Workforce Development Plan and has been more actively aligned with key council priorities to ensure maximum collaboration, leverage and effectiveness.

Adoption of the Ipswich Destination Management Plan 2019-2023 by council confirms the city’s confidence and prioritisation of the visitor economy as a driver of employment, investment and opportunity.

Attachments and Confidential Background Papers

1.	Ipswich Destination Management Plan 2019-2023 ⇩

Recommendation

That the Interim Administrator of Ipswich City Council resolve:

A. That the Ipswich Destination Management Plan 2019-2023, as detailed in Attachment 1 of the report by the Tourism Development Manager dated 13 March 2019 be adopted.

B. That the Ipswich Destination Management Plan 2019-2023, be considered when developing council’s strategic planning documents.

Alistair Tavares

Tourism Development Manager

I concur with the recommendations contained in this report.

Ben Pole

Chief Operating Officer (Economic Development and Marketing)

“Together, we proudly enhance the quality of life for our community”

Economic Development Committee

Meeting Agenda

9 April

2019

Doc ID No: A5409223

13 March 2019

TO: Economic Development Manager

FROM: Senior Industry Development Officer

RE: City of Ipswich Business Mission to the 2019 Australian International Airshow and Defence Exposition

Introduction

This is a report by the Senior Industry Development Officer dated 13 March 2019 concerning the City Of Ipswich Business Mission, promoting industry capabilities of the region at the Australian International Airshow and Exposition at Avalon, Geelong from 25 February to 1 March 2019.

RELATED PARTIES

There are no related parties arising as a direct result of this report.

Advance Ipswich Theme Linkage

Goal 1 Strategy 1 - Build partnerships and develop programs to widely promote investment opportunities and support business development and activity in the city.

Goal 1 Strategy 1 Key Action 1.2 - Develop export links to support long term competitiveness in the Ipswich economy.

Goal 1 Strategy 5 - Support the growth and operations of RAAF Base Amberley and associated aerospace and defence industries.

Purpose of Report/Background

The City of Ipswich has a long and productive relationship with the Australian Defence Force, it represents a significant part of our history, our identity, our community and our future.

Nearly 10 per cent of all employment in Ipswich is in the defence industry and associated supply chain and the defence industry generates over $1.3 billion in export value for the local economy.

Defence is identified as a priority industry in council’s Economic and Workforce Development Plan. In 2017 council established the City of Ipswich Defence Industry Advisory Committee (CIDIAC) with representatives from Ipswich City Council, Queensland Government, the Australian Defence Force, industry and universities to drive defence collaboration and delivery. In 2018 council in association with CIDIAC delivered the Defence Ipswich Action Plan.

As a key deliverable of the Defence Ipswich Action Plan, council led its largest ever defence delegation to Asia Pacific’s largest aviation exposition – the Australian International Aerospace and Defence Exposition (Avalon).

Avalon 2019 attracted 210,000 attendees, 698 exhibitors from 25 countries and 367 industry media.

The City Of Ipswich Business Mission included representatives from Ipswich City Council, Capral Limited, Frontline Manufacturing, Military and Aviation Spares, Springfield City Group, University of Southern Queensland, Greater Springfield Chamber of Commerce and Ipswich Central Chamber of Commerce.

Council secured exhibition space adjacent to the Queensland Government exhibit so that it could maximise its partnership and alignment with the state whilst focusing attention on Ipswich and its defence capabilities and opportunities.

The priorities of the Business Mission were:

· Increase the profile and presence of Ipswich with national and international defence industry influencers, investors and decision makers

· Connect developing Ipswich businesses with potential clients

· Promote the services of council to defence industry primes and contractors

· Distribute the Defence Ipswich Action Plan to increase awareness of the Ipswich opportunity

Over the three days, council staff had more than 450 contacts with defence industry stakeholders.

The participating businesses each confirmed that they had progressed significant business leads as a direct result of connections made during the Business Mission.

Council’s strategic and proactive approach to defence industry development was overwhelmingly acknowledged as being a national leader. The Office of Economic Development had 10 follow-up contacts in the first four weeks as a direct result of connections made during the Business Mission.

Three hundred and fifty hard copies of the Defence Ipswich Action Plan were distributed to targeted delegates and it was recognised by a variety of senior defence industry stakeholders as being the best of any local government in Australia.

Feedback from participants of the Business Mission include:

Matthew Ellis – General Manager, Frontline Manufacturing

Thank you for inviting Frontline to be part of the Ipswich stand at last week’s Avalon Air Show. We have had such a fantastic response as a result of this exposure. We have since had a number of calls connected with X, X, X and X to mention a few. As a direct result of the event we have X visiting Frontline this Thursday. We employ 20 staff members who live in Ipswich, we send staff to Bremmer TAFE for advanced training and select school based apprentices from Ipswich State High School. We will keep supporting the Ipswich community. You have solidified our commitment by your contribution to us.

Mark Murray – Market Manager, Capral Limited

I would like to say a big thank you for the opportunity offered to Capral to participate on the City of Ipswich stand at Avalon. Your enthusiasm and hunger to support your region is second to none and you should be very proud of what was achieved at Avalon. In a quick snapshot, Capral employs over 300 full time staff at our Bremer manufacturing facility, plus many casual staff. The networking and introductions your support provided are so valuable when dealing with Defence and Primes. This support allowed me the opportunity to reconnect with the likes of X, X and X and also gave me key introductions to X, X and many new contacts from across Australia. Capral also met with a number of delegates from the USA and SE Asia and we have already had an export quote opportunity in India.

Mary O’Dea – General Manager Strategy, Springfield City Group

It certainly was a wonderful time together promoting what is happening in the Ipswich Region and the great opportunities, which are awaiting people working in the Defence Industry. Lisa and I have made some great contacts, following-up requested appointments and moving to look at opportunities. Thank you for the team at ICC for the professional way this delegation was able to interact both with ourselves, but with the wider Defence community.

Neil Coupland – President, Greater Springfield Chamber of Commerce

On behalf of the Greater Springfield Chamber we would like to say a big thank you. It was awesome to meet so many like-minded people that were passionate about our region, from council employees to local business owners and managers, everyone made us welcome, it truly was a united front. We thank you for the introductions to businesses both near and far. We would love the opportunity to be involved in this or similar events in the future. I think our city is looking great and is good hands as far as business goes, great collaboration and networking looking forward to working with everyone who attended in the near future.

RESOURCE IMPLICATIONS

There are no resource implications arising as a direct result of this report.

RISK MANAGEMENT IMPLICATIONS

There are no risk management implications arising as a direct result of this report.

Legal/Policy Basis

This report and its recommendations are consistent with the following legislative provisions:

Local Government Act 2009

COMMUNITY and OTHER CONSULTATION

There are no community or consultation implications arising as a direct result of this report.

Conclusion

As a key deliverable of the Defence Ipswich Action Plan, the Office of Economic Development led the City Of Ipswich Business Mission to promote the region’s defence capabilities and generate business opportunities for local operators at the Australian International Airshow and Exposition in Avalon.

Early quantitative and qualitative measures indicate the Business Mission successfully delivered against its stated objectives.

The Office of Economic Development will continue to collaborate with the Business Mission participants and wider industry to maximise the exposure and opportunities generated at Avalon 2019.

Recommendation

That the Interim Administrator of Ipswich City Council resolve:

Tamanna Monem

Senior Industry Development Officer

I concur with the recommendations contained in this report.

Paul Massingham

Economic Development Manager

I concur with the recommendations contained in this report.

Ben Pole

Chief Operating Officer (Economic Development and Marketing)

“Together, we proudly enhance the quality of life for our community”

Economic Development Committee

Meeting Agenda

9 April

2019

Doc ID No: A5423019

20 March 2019

TO: Marketing Services Manager

FROM: Sponsorship Officer

RE: Review of Event Sponsorship Policy

Introduction

This is a report by the Sponsorship Officer dated 20 March 2019 concerning the review and update of Council’s Event Sponsorship Policy.

RELATED PARTIES

There are no related parties arising as a direct result of this report.

Advance Ipswich Theme Linkage

Strengthening our local economy and building prosperity

Purpose of Report/Background

Council’s Event Sponsorship Program provides funding to a variety of partners for the sustainable development of events which enhance the city’s economic and cultural outcomes.

Council recognises that events are key drivers for tourism visitation and expenditure, cultural development and inclusion, city branding and positioning, business and investment attraction, new resident attraction and promoting a healthy active lifestyle.

Council’s Event Sponsorship Program works in partnership with the Community Grants and In-Kind Assistance Program, the key distinctions being:

· the Event Sponsorship Program provides uncapped support for event managers to relocate, establish or sustain events which enhance the city’s economic and/or cultural outcomes

· the Community Grants and In-Kind Assistance Program provides up to $10,000 reducing over a maximum of three years to support community organisations in developing and delivering projects that encourage participation in community life.

The purpose of this policy review and update is to improve the event sponsorship framework and increase operational efficiencies in its effective implementation and management.

The main changes captured in Attachment 2 and Attachment 3 are:

· introduction of principles for event sponsorship

· authority for relevant Officer to approve Event Sponsorships under $15,000

· introduction of eligibility guidelines for event sponsorship

· introduction of application guidelines for event sponsorship

RESOURCE IMPLICATIONS

There are resource efficiencies expected to be achieved as a direct result of this report.

RISK MANAGEMENT IMPLICATIONS

There are no risk management implications arising as a direct result of this report. Risks associated with each event sponsorship application will be assessed and managed in accordance with the Event Sponsorship Program procedure, council’s Enterprise Risk Management Policy and where appropriate submitted to future council meetings for consideration.

Legal/Policy Basis

This report and its recommendations are consistent with the following legislative provisions:

Local Government Act 2009.

COMMUNITY and OTHER CONSULTATION

Council’s Tourism Development Branch, Sport Recreation and Natural Resources Branch and Community Engagement Branch have been consulted.

Conclusion

The review and update of council’s Event Sponsorship Policy facilitates improved transparency and efficiency for the Event Sponsorship Program.

Attachments and Confidential Background Papers

1.	Event Sponsorship Policy - current ⇩
2.	Event Sponsorship Policy - Tracked Changes ⇩
3.	Event Sponsorship Policy - cleanksin ⇩

Recommendation

That the Interim Administrator of Ipswich City Council resolve:

B. That the policy titled ‘Event Sponsorship Policy’ as detailed in Attachment 3 of the report by the Sponsorship Officer dated 20 March 2019, be adopted.

Paula Watkins

Sponsorship Officer

I concur with the recommendations contained in this report.

Carly Gregory

Marketing Services Manager

I concur with the recommendations contained in this report.

Ben Pole

Chief Operating Officer (Economic Development and Marketing)

“Together, we proudly enhance the quality of life for our community”

Economic Development Committee

Meeting Agenda

9 April

2019

Doc ID No: A5423804

20 March 2019

TO: Economic Development Manager

FROM: Senior Project Officer

RE: Nerima 25th Anniversary Invitation to City of Ipswich

Introduction

This is a report concerning an invitation by Nerima City to the City of Ipswich to attend the commemoration of the 25^th anniversary of Sister City relations and represent Ipswich at the Urban Agriculture World Summit from 29 November and 1 December 2019.

RELATED PARTIES

Nerima City Government, Tokyo, Japan.

Advance Ipswich Theme Linkage

Strengthening our local economy and building prosperity.

Purpose of Report/Background

Nerima is a special ward in Tokyo, Japan. The ward refers to itself as Nerima City and has an estimated population of 721,858 with 323,296 households. Key industries of Nerima include agriculture, defence, tourism and animation.

The City of Ipswich has had a Sister City relationship with Nerima City since 1994, making Nerima Ipswich’s oldest standing Sister City and 2019 the 25^th anniversary of the agreement. Both signatories have undertaken active initiatives during this time including:

· Nerima Gardens – Queens Park including the first permanent tea house in Queensland. Nerima have also gifted suitable items for this tea house.

· Nerima City community groups provided support during the 2011 Ipswich floods, holding a fundraiser with proceeds going directly to the Ipswich Flood Appeal. This initiative was co-ordinated by the Nerima City Office.

· Education exchanges (students and Nerima Board of Education annual visits).

· Book exchanges (Ipswich Library).

· Sporting exchanges (Western Pride).

· Regional promotional activities (tourism).

· Ipswich Festival and Christmas Wonderland support (cultural).

The next Nerima Board of Education delegation visit is scheduled for July 2019, coordinated by Education Queensland International and supported by Ipswich City Council.

The last Ipswich outbound delegation to visit Nerima City was 15 to 20 October 2014 to commemorate the 20 year Sister City anniversary.

The Mayor of Nerima City, Akio Maekawa, has written to the Interim Administrator inviting delegates from Ipswich to participate in a number of activities within Nerima from 29 November to 1 December 2019 (Attachment 1).

Nerima City officials have proposed a schedule of engagements including attendance at the Urban Agriculture World Summit.

The Office of Economic Development believes there are opportunities to develop the relationship further through active trade and investment discussions focused on priority Ipswich industries including agricultural production, manufacturing, defence supply chain, education, tourism and smart city solutions.

It is further recommended that invitations to participate in the delegation be extended to leaders from relevant industries, companies, associations and community groups. Participation would be managed through a qualified expression of interest process and all costs would be borne by the participants.

A complete activity schedule would be developed by the Office of Economic Development with Nerima City Government, Trade and Investment Queensland and Austrade.

RESOURCE IMPLICATIONS

The Office of Economic Development would be responsible for overall project management, liaison with all stakeholders, research, delegation briefings, logistics, budget, comprehensive follow up reporting and recommended actions in accordance with the Economic and Workforce Development Plan.

Nerima city officials have advised that internal transfers, meals and interpreter fees will be provided by their government. Ipswich City Council will be required to provide their own airfares, transfers (to and from airports) and accommodation. Nerima officials will assist with recommending appropriate accommodation.

It is recommended that two council representatives attend, being the Chief Executive Officer and an Economic Development Officer. Estimated expenses for this outbound delegation would be approximately $10,000.

RISK MANAGEMENT IMPLICATIONS

Failure to appropriately recognise the 25^th anniversary of Sister City relations would put the relationship between the City of Ipswich and Nerima City at risk of failure and damage Ipswich’s reputation in international relations.

Legal/Policy Basis

This report and its recommendations are consistent with the following legislative provisions:

Local Government Act 2009.

COMMUNITY and OTHER CONSULTATION

Consultation has been undertaken with

· Ipswich City Council, Office of the Interim Administrator

· Nerima City Government (International and Domestic City Exchange)

· Trade and Investment Queensland

· Australian Trade and Investment Commission (Austrade)

Conclusion

The Mayor of Nerima City has formally invited the City of Ipswich to join in commemoration of the 25th anniversary of Sister City relations and represent Ipswich at the Urban Agriculture World Summit.

The Office of Economic Development believes this is an excellent opportunity to strengthen relations with our longest serving Sister City actively develop trade and investment opportunities focused on priority Ipswich industries.

Attachments and Confidential Background Papers

1.	Invitation to Nerima in Commemoration of the 25th Anniversary of Friendship City Agreement ⇩
2.	The Urban Agriculture World Summit ⇩

Recommendation

That the Interim Administrator of Ipswich City Council resolve:

Ben Hayward

Senior Project Officer

I concur with the recommendations contained in this report.

Paul Massingham

Economic Development Manager

I concur with the recommendations contained in this report.

Ben Pole

Chief Operating Officer (Economic Development and Marketing)

“Together, we proudly enhance the quality of life for our community”

Economic Development Committee

Meeting Agenda

9 April

2019

Doc ID No: A5398547

8 March 2019

TO: Chief Operating Officer (Economic Development and Marketing)

FROM: Tourism Development Manager

RE: Discover Ipswich Quote Consideration plan

Introduction

This is a report by the Tourism Development Manager dated 8 March 2019 concerning a Quote or Tender Consideration Plan as part of the 2019-2020 Discover Ipswich South East Queensland Destination Marketing Campaign.

RELATED PARTIES

DTB Advertising, Brisbane Lions Australian Football Club, Netball Queensland and Traffic2.

Advance Ipswich Theme Linkage

Strengthening our local economy and building prosperity.

Purpose of Report/Background

Council’s Tourism Development Branch is actively engaged in destination marketing, industry development and major events with the purpose of increasing the region’s visitor economy.

From 2015 to 2018 Total Visitor Arrivals to Ipswich increased 34 per cent or 407,000 Visitor Arrivals. This growth is well above the state and national average growth trend and is by far the largest Total Visitor Arrivals growth for any Local Government Authority in all of South East Queensland.

A key driver of that growth has been a clear brand positioning and effective destination marketing delivered by council.

This Quote or Tender Consideration Plan has been developed as part of a larger 2019-2020 Discover Ipswich South East Queensland Destination Marketing Campaign. The majority of this destination marketing activity is negotiated and acquired using standard council procurement processes. As per Local Government Regulation 2012 Section 230, a Quote or Tender Consideration Plan is prepared for adoption by council for providers which have been identified as sole or unique suppliers.

RESOURCE IMPLICATIONS

The Discover Ipswich South East Queensland Destination Marketing Campaign has been allocated across both the 2018-2019 and 2019-2020 financial year Operational Budgets.

RISK MANAGEMENT IMPLICATIONS

Risk management implications relevant to each related party are captured in the Discover Ipswich Quote or Tender Consideration Plan provided in Attachment 1.

Legal/Policy Basis

This report and its recommendations are consistent with the following legislative provisions:

Local Government Regulation 2012.

COMMUNITY and OTHER CONSULTATION

The 2019-20 Discover Ipswich South East Queensland Destination Marketing Campaign has been developed in association with council’s Marketing Services Branch.

The Campaign has been discussed with Tourism and Events Queensland and Brisbane Marketing for review.

The Campaign has been discussed with the Ipswich Tourism Operators Network.

Conclusion

Council’s Tourism Development Branch has developed the 2019-2020 Discover Ipswich South East Queensland Destination Marketing Campaign utilising an effective mix of media, marketing, promotional and partnership channels.

A Quote or Tender Consideration Plan has been prepared for adoption by council for providers which have been identified as sole or unique suppliers.

Attachments and Confidential Background Papers

	CONFIDENTIAL
1.	Discover Ipswich Quote Consideration Plan
2.	Brisbane Lions Australian Football Club
3.	Netball Queensland
4.	Traffic2

Recommendation

That the Interim Administrator of Ipswich City Council resolves:

Alistair Tavares

Tourism Development Manager

I concur with the recommendations contained in this report.

Ben Pole

Chief Operating Officer (Economic Development and Marketing)

“Together, we proudly enhance the quality of life for our community”

Economic Development Committee

Meeting Agenda

9 April

2019

Doc ID No: A5404185

12 March 2019

TO: Chief Operating Officer (Economic Development and Marketing)

FROM: Tourism Development Manager

RE: Event Attraction and Infrastructure audit

Introduction

This is a report by the Tourism Development Manager dated 12 March 2019 concerning a process of event attraction and infrastructure consultation, audit and assessment.

RELATED PARTIES

Council’s Works, Parks and Recreation Department and Sports Marketing Australia.

Advance Ipswich Theme Linkage

Strengthening our local economy and building prosperity.

Purpose of Report/Background

Council’s Tourism Development Branch is actively engaged in destination marketing, industry development and major events with the purpose of increasing the region’s visitor economy.

Events are a key part of the Ipswich Destination Management Plan 2019-2023 and the draft Ipswich Events Plan positions Ipswich to be recognised regionally and nationally as a leading events destination which:

· Retains, develops, attracts and supports events that grow the Ipswich economy and drive economic growth by attracting increasing numbers of event-based visitors

· Retains and supports events that deliver strong social and community benefits – including social cohesion, growing community pride and local participation

· Supports events that enhance local, national and international recognition of Ipswich’s brand including its community values, nature based recreation, challenge based adventure and tangible heritage

· Strengthens Ipswich’s position as an event friendly region.

Council’s Tourism Development Branch commenced discussions with Sports Marketing Australia to undertake an event capacity and capability review of the Ipswich region to host sports, arts and cultural events.

The review will provide a clear understanding of which events can be beneficially hosted in Ipswich, in which disciplines and at what level. The capacity and capability assessment will identify:

· Council and commercial event venues – evaluating appropriate event venue locations

· Transport and infrastructure – linkages of road, rail and air access and mobility

· Tourism infrastructure – accommodation by type and configuration

· Seasonality – periods with maximum benefit or detriment for Ipswich

Following the Capacity and Capability Assessment, Sports Marketing Australia will register Ipswich on its proprietary Events Placement Program allowing for the city to directly compete for relevant sports, arts and cultural events.

In 2017-2018 Sports Marketing Australia had agreements in-place with more than 50 local government authorities and 250 event managers, peak sporting bodies, arts associations and cultural organisations.

Council, at its sole discretion, has the right to accept or reject any event proposed by Sports Marketing Australia. If Council accepts an event proposed by Sports Marketing Australia, a fee would be payable upon completion of the relevant event as outlined in Attachment 1.

Events which have already been secured to the region or new events which are secured by council or other parties do not involve Sports Marketing Australia.

RESOURCE IMPLICATIONS

The Capacity and Capability Assessment has been allocated in the 2018-2019 Tourism Development Branch Operational Budget.

An allocation for secured event fees has been made in the 2019-2020 Tourism Development Branch Operational Budget.

RISK MANAGEMENT IMPLICATIONS

Council will need to actively manage relationships with local event managers, peak sporting bodies, arts and cultural organisations to ensure the arrangement with Sports Marketing Australia does not adversely impact on their ability to secure and host events through their own channels and directly with council.

Legal/Policy Basis

This report and its recommendations are consistent with the following legislative provisions:

Local Government Regulation 2012

COMMUNITY and OTHER CONSULTATION

The Sports Marketing Australia proposal has been reviewed by council’s Event Services Team, Finance Branch and Works Parks and Recreation Department.

Conclusion

Events are a key part of the Ipswich Destination Management Plan 2019-2023 and the draft Ipswich Events Plan aims for Ipswich to be recognised regionally and nationally as a leading events destination

These objectives can be effectively advanced through the engagement of a sector specialist to assess and promote Ipswich’s capacity and capability to host sports, arts and cultural events.

Attachments and Confidential Background Papers

	CONFIDENTIAL
1.	Sports Marketing Australia proposal for provision of services

RECOMMENDATION

That the Interim Administrator of Ipswich City Council resolve:

Alistair Tavares

Tourism Development Manager

I concur with the recommendations contained in this report.

Ben Pole

Chief Operating Officer (Economic Development and Marketing)

“Together, we proudly enhance the quality of life for our community”

Economic Development Committee

Meeting Agenda

9 April

2019

Doc ID No: A5437561

28 March 2019

TO: Chief Executive Officer

FROM: Program Director Ipswich CBD Transformation

RE: Ipswich Central Program Report No. 10 - To 22 March 2019

Introduction

This is a report concerning a monthly update for the Ipswich Central Program of Works.

RELATED PARTIES

Program Management Partner, Ranbury Management Group – for the Ipswich CBD Transformation Project.

Advance Ipswich Theme Linkage

Strengthening our local economy and building prosperity

Purpose of Report/Background

This report includes Monthly Program Report No. 10 for Ipswich Central, effective to 22 March 2019. It is to inform the Committee of the progress of the redevelopment works, including status of design, procurement, programme, potential risks with related mitigation strategies, etc.