IPSWICH

CITY

COUNCIL

 

 

AGENDA

 

 

of the

 

 

Economic Development Committee

 

 

 

Held in the Council Chambers

2nd floor – Council Administration Building

45 Roderick Street

IPSWICH QLD 4305

 

 

On Tuesday, 13 August 2019

At 8:30 am


 

MEMBERS OF THE Economic Development Committee

Interim Administrator

Greg Chemello (Chairperson)

 

 


Economic Development Committee

Meeting Agenda

13 August

2019

 

Economic Development Committee AGENDA

8:30 am on Tuesday, 13 August 2019

Council Chambers

 

Item No.

Item Title

Page No.

1

FY19 Discover Ipswich Campaign Report Wrap-Up

6

2

Community Christmas Carols - Partnership Agreements

12

3

**Ipswich Central Program Report No. 14 to 16 July 2019

40

** Item includes confidential papers

 


Economic Development Committee NO. 8

 

13 August 2019

 

AGENDA

 

 

1.             FY19 Discover Ipswich Campaign Report Wrap-Up

This is a report concerning the outputs and outcomes of council’s Destination Development section as part of the Community, Cultural and Economic Development department for the year ending June 2019.

 

Recommendation

That the report concerning the outputs and outcomes of council’s Destination Development section as part of the Community, Cultural and Economic Development department for the year ending June 2019 be received and its contents noted.

 

2.             Community Christmas Carols - Partnership Agreements

This is a report concerning council’s proposed support of two (2) significant community Christmas events through multi-year partnerships to assist with their financial stability as the events continue to grow and delivery costs increase, allowing them to meet the expectations of the attending community.  

The proposed multi-year partnerships (Attachment A and Attachment B) will sit outside council’s grant program under the Event Sponsorship policy, allowing council to be acknowledged as a Major Sponsor.

These community events do not strongly meet the selection criteria of the Event Sponsorship program, and a second set of guidelines and selection criteria, to support this type of multi-year community partnership, need to be developed under the Event Sponsorship policy. 

The current lead-time does not allow for these guidelines and selection criteria to be developed before the two community Christmas events require confirmation of council’s support and therefore it is requested that council approve the two multi-year partnerships in the interim.

 

Recommendation

That the Interim Administrator of Ipswich City Council resolve:

A.             That Brassall Christmas in the Park receive the following council support:

- 2019 - $19,595.00 combined value of event sponsorship and in-kind assistance

- 2020 - $15,000.00 ex GST event sponsorship

- 2021 - $15,000.00 ex GST event sponsorship

B.             That Carols at Robelle Domain receive the following council support:

- 2019 - $19,178.50 combined value of event sponsorship and in-kind assistance

- 2020 - $15,000.00 ex GST event sponsorship

- 2021 - $15,000.00 ex GST event sponsorship

C.             That the General Manager (Community Cultural and Economic Development) be authorised to make amendments to the draft agreements if deemed necessary.

 

3.             **Ipswich Central Program Report No. 14 to 16 July 2019

This is a report concerning a monthly update for the Ipswich Central Program of Works.

 

Recommendation

That the report on the Ipswich Central Program Report No. 14 effective to 16 July 2019 be received and the contents noted.

  

** Item includes confidential papers

and any other items as considered necessary.


Economic Development Committee

Meeting Agenda

13 August

2019

 

Doc ID No: A5684104

 

ITEM:              1

SUBJECT:        FY19 Discover Ipswich Campaign Report Wrap-Up

AUTHOR:       Destination Development Manager

DATE:              25 July 2019

 

 

Executive Summary

This is a report concerning the outputs and outcomes of council’s Destination Development section as part of the Community, Cultural and Economic Development department for the year ending June 2019.

Recommendation/s

That the report concerning the outputs and outcomes of council’s Destination Development section as part of the Community, Cultural and Economic Development department for the year ending June 2019 be received and its contents noted.

RELATED PARTIES

Ipswich Tourism Operators Network

Advance Ipswich Theme Linkage

Strengthening our local economy and building prosperity

Purpose of Report/Background

Council’s Destination Development section is actively engaged in destination marketing, industry development and major events with the purpose of increasing the region’s visitor economy. We aim for Ipswich to be recognised as an accessible daytrip and short break destination within the south east Queensland market.

The priorities of the Destination Development section have been based on the Ipswich Destination Plan developed in 2019 to coordinate the industry cluster and focus activities on increasing visitor demand, visitation and expenditure in the region. Entertainment, hospitality and accommodation businesses for reference generally make up the tourism cluster and employs over 15,000 in the City of Ipswich.

Council will achieve the targeted growth in market share, visitor arrivals and expenditure by continually increasing the destination product offering through industry development and the destination demand through effective marketing and new infrastructure.

 

INDUSTRY SUMMARY

Latest data from Tourism Research Australia indicates total visitor arrivals to Ipswich increased 28.3% or 401,549 visitors to a total 1,819,114 visitors in the 12 months ending March 2019 conservatively valuing the visitor economy at $284,000,000.

 

Visitors

Market

YE Mar 2018

YE Mar 2019

Variance

Domestic Overnight Arrivals

299,000

438,000

+46.5%

Domestic Day Trips

1,096,000

1,351,000

+23.3%

International Overnight Arrivals

22,595

30,144

+33.4%

Total Arrivals

1,417,595

1,819,144

+28.3%

Source: March 2019 Tourism Research Australia, National and International Visitor Survey

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

INDUSTRY RECOGNITION

1.    Australian Effie Award 2019 Finalist in the Travel, Leisure, Media and Best Smaller State Campaign

2.    Australian Effie Award 2018 Bronze for Travel, Leisure and Media

3.    Global Webby Awards 2018 (Honouree) for Content Marketing/New website

4.    Queensland Tourism Awards 2018 Silver for Visitor Information Services

 

KEY INDICATORS

A leading indicator for the success of destination marketing activity is measurable consumer engagement across the Discover Ipswich platforms. The new website launched in Oct 2018 has seen a 145% increase in unique visitors when compared to the same period last year and has generated 70,880 leads to operators.

 

 

 

 

 

 

 

 

 

Platform

Metric

FY17/18 Target

Final Result

% of Target

Website

Website

Unique Visitors

900,000

1,308,434

+145%

Leads

Leads to Operators

45,000

70,880

+158%

Publicity, Content and Social Media

Social Consumer Engagement

Total number of consumer engagements

1,000,000

775,546

  +78%

Media + Social

Equivalent Value

$1,250,000

$2,143,223

        +171%

Content

Total content pieces produced

84

103

 +123%

Industry Engagement

Site visits

Operator site visits

30

30

+160%

ITON

Industry Quarterly meetings

3

3

100%

Co-Operative Advertising

ITON operators

$30,000

$31,750

+105%

Business Meetings

ITON Operators

30

48

+160%

Visitor Information Services

Gross Revenue

Sales

$316,000

$351,178

+11%

Famils

Training events

6

6

100%

Enquiries

Phone/Digital

19,772

19302

-2.3%

 

 

ADDITIONAL ACTIVITY:

1.    Google partnership to map the City

2.    2019-2023 City Destination Plan finalised

3.    125,384 Discover Ipswich magazine produced

4.    New products developed including:

Animal Encounters at the Nature Centre

Japanese Tea Ceremony at Nerima Gardens

5.    Launch of monthly operator media news alerts

6.    Seasonal campaigns launched:  Christmas/Easter/Mother’s Day/Father’s Day/Australia Day/Ekka

7.    The 103 Discover Ipswich content pieces can be viewed here.

8.    Channel’s 7 Great Day Out Ipswich episodes can be viewed here.

9.    Radio activity can be heard at:

97.3: http://discoveripswich.com.au/973

94.9: https://www.discoveripswich.com.au/RIVER949/

10. Groups Attraction Program launched to encourage more groups (Probus/Corporate/Educational/Touring) into the city to support Mon-Fri trade.

 

EVENTS ORGANISED, PARTICIPATED OR SUPPORTED:

1.    Great Houses of Ipswich Bus Tours September 2018

2.    Effervescence Champagne Festival            September 2018

3.    Canon Collective Photography workshop - RAAF            September 2018

4.    Halloween Ghost Bus Tour  October 2018

5.    ITON – Major Events Showcase                                                                                            October 2018

6.    National Trust Heritage Conference            November 2018

7.    CMC Rocks                                                                                                       March 2019

8.    Winternationals                                                                                      June 2019

Financial/RESOURCE IMPLICATIONS

Not Applicable

RISK MANAGEMENT IMPLICATIONS

Not Applicable

Legal/Policy Basis

 

This report and its recommendations are consistent with the following legislative provisions:

Local Government Regulation 2012

COMMUNITY and OTHER CONSULTATION

All activity has been completed in collaboration with operators of the Ipswich Tourism Operators Network (ITON), Event promoters and internal teams.

Conclusion

That the report concerning the outputs and outcomes of council’s Destination Development section as part of the Community, Cultural and Economic Development department for the year ending June 2019 be received and its contents noted.

 

Alistair Tavares

Destination Development Manager

I concur with the recommendations contained in this report.

Ben Pole

General Manager - Community, Cultural and Economic Development

 

“Together, we proudly enhance the quality of life for our community”


Economic Development Committee

Meeting Agenda

13 August

2019

 

Doc ID No: A5687988

 

ITEM:              2

SUBJECT:        Community Christmas Carols - Partnership Agreements

AUTHOR:       Sponsorship Officer

DATE:              26 July 2019

 

 

Executive Summary

This is a report concerning council’s proposed support of two (2) significant community Christmas events through multi-year partnerships to assist with their financial stability as the events continue to grow and delivery costs increase, allowing them to meet the expectations of the attending community. 

The proposed multi-year partnerships (Attachment A and Attachment B) will sit outside council’s grant program under the Event Sponsorship policy, allowing council to be acknowledged as a Major Sponsor.

These community events do not strongly meet the selection criteria of the Event Sponsorship program, and a second set of guidelines and selection criteria, to support this type of multi-year community partnership, need to be developed under the Event Sponsorship policy. 

The current lead-time does not allow for these guidelines and selection criteria to be developed before the two community Christmas events require confirmation of council’s support and therefore it is requested that council approve the two multi-year partnerships in the interim.

Recommendation/s

That the Interim Administrator of Ipswich City Council resolve:

A.             That Brassall Christmas in the Park receive the following council support:

- 2019 - $19,595.00 combined value of event sponsorship and in-kind assistance

- 2020 - $15,000.00 ex GST event sponsorship

- 2021 - $15,000.00 ex GST event sponsorship

 

B.             That Carols at Robelle Domain receive the following council support:

- 2019 - $19,178.50 combined value of event sponsorship and in-kind assistance

- 2020 - $15,000.00 ex GST event sponsorship

- 2021 - $15,000.00 ex GST event sponsorship

 

C.             That the General Manager (Community Cultural and Economic Development) be authorised to make amendments to the draft agreements if deemed necessary.

RELATED PARTIES

Brassall Christmas in the Park Inc. – represented by President Greg Wilson.

Disciples Church Springfield Lakes on behalf of Greater Springfield Combined Churches – represented by President David Morrison.

Advance Ipswich Theme Linkage

Caring for the community

Purpose of Report/Background

This is a report concerning council’s proposed support of two (2) significant community Christmas events through multi-year partnerships.  The events are Carols at Robelle Domain and Brassall Christmas in the Park.  These community Christmas events attract large attendances (above 4,000) and therefore incur significant entertainment and operational expenses.  Council proposes to support these events through multi-year partnerships to assist with their financial stability as the events continue to grow and delivery costs increase, allowing them to meet the expectations of the attending community.  The events will also be featured prominently in the Christmas in Ipswich marketing campaign.

Currently council supports a large number of small to medium sized community Christmas celebrations through dedicated Christmas and Festive Season Grants, the Community Donations Program and the In-kind Assistance Program.  The dedicated Christmas Grants Program is limited to a maximum of $2,000 support for each event.  Payments made through the Community Donations Program do not allow council to be acknowledged for more significant support provided to larger Christmas events.  Multi-year support cannot be facilitated through any of the programs.

The proposed multi-year partnerships will sit outside of these support programs under the Event Sponsorship policy, allowing council to be acknowledged as a Major Sponsor.

It is noted that these community events do not strongly meet the selection criteria of the Event Sponsorship program, largely designed to support major events with the potential to attract attendance from outside the region, to generate economic impact and to position the City of Ipswich as a leading events destination in Queensland.

A second set of guidelines and selection criteria, to support this type of multi-year community partnership, need to be developed under the Event Sponsorship policy. 

The current lead-time does not allow for these guidelines and selection criteria to be developed and approved by council before the two community Christmas events require confirmation of council’s support.

Therefore it is requested that council approve these partnerships in the interim:

Brassall Christmas in the Park

-      $15,000 ex GST per year for three years – 2019 to 2021.  In addition, Brassall Christmas in the Park would receive further in-kind support through council’s provision of toilets, bins, star pickets, mesh and witches hats for the 2019 year only.  This will provide the coordination committee the necessary time to raise additional sponsorship to cover these costs moving forward and for the 2020 and 2021 events. This in-kind support is valued at $4,595.00 ex GST.  Total council sponsorship commitment - $49,595.00 ex GST paid over three-years.

Carols at Robelle Domain

-      $15,000 ex GST per year for three years – 2019 to 2021.  In addition, Carols at Robelle Domain would receive further in-kind support through council’s provision of toilets, bins and witches hats for the 2019 year only.  This will provide the coordination committee the necessary time to raise additional sponsorship to cover these costs moving forward and for the 2020 and 2021 events.  This in-kind support is valued at $4,178.50 ex GST.  Total council sponsorship commitment - $49,178.50 ex GST paid over three-years.

Financial/RESOURCE IMPLICATIONS

The outlined financial support will be covered by Event Sponsorship allocations within the 2019-2021 City Events budgets.   The outlined in-kind support provided in 2019 only will be covered by the In-kind Assistance Program.

RISK MANAGEMENT IMPLICATIONS

If council does not support these events, they are both at risk of not proceeding, particularly the Brassall Christmas in the Park event (which did not proceed in 2018 due to a number of factors including funding). 

By providing this multi-year support, there is a risk that council may be approached for further partnerships of this nature.  Therefore it is important that the multi-year community partnership guidelines and selection criteria are developed and approved as soon as practical.

Legal/Policy Basis

 

This report and its recommendations are consistent with the following legislative provisions:

Event Sponsorship Policy

COMMUNITY and OTHER CONSULTATION

An internal review of significant Christmas events held across the City of Ipswich was undertaken and it was established that the events in Robelle and Brassall have historically attracted the largest annual attendances. 

Meetings have been held with representatives from both Carols in Robelle Domain and Brassall Christmas in the Park, including a review of their event budgets, to determine appropriate funding levels.

Consultation has also been undertaken with Community Development to ensure the requested in-kind support can be covered by the In-kind Assistance Program.

Conclusion

It is recommended that the Carols in Robelle Domain and the Brassall Christmas in the Park events are supported by council through multi-year partnerships to assist with their financial stability as the events continue to grow and delivery costs increase, allowing them to meet the expectations of the attending community. 

The proposed multi-year partnerships will sit outside council’s grant program under the Event Sponsorship policy, allowing council to be acknowledged as a Major Sponsor.

These community events do not strongly meet the selection criteria of the Event Sponsorship program, and a second set of guidelines and selection criteria, to support this type of multi-year community partnership, need to be developed under the Event Sponsorship policy. 

The current lead-time does not allow for these guidelines and selection criteria to be developed before the two community Christmas events require confirmation of council’s support and therefore it is requested that council approve the two multi-year partnerships in the interim.

Attachments and Confidential Background Papers

 

1

Draft Partnership Agreement - Brassall Carols

2

Draft Partnership Agreement - Carols at Robelle Domain

 

Paula Watkins

Sponsorship Officer

I concur with the recommendations contained in this report.

Carly Gregory

Marketing Services Manager

I concur with the recommendations contained in this report.

Ben Pole

General Manager - Community, Cultural and Economic Development

 

“Together, we proudly enhance the quality of life for our community”


Economic Development Committee

Meeting Agenda

13 August

2019

Item 2 / Attachment 1

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Economic Development Committee

Meeting Agenda

13 August

2019

Item 2 / Attachment 2

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Economic Development Committee

Meeting Agenda

13 August

2019

 

Doc ID No: A5692396

 

ITEM:              3

SUBJECT:        Ipswich Central Program Report No. 14 to 16 July 2019

AUTHOR:       Business Support Officer

DATE:              30 July 2019

 

 

Executive Summary

This is a report concerning a monthly update for the Ipswich Central Program of Works.

Recommendation/s

That the report on the Ipswich Central Program Report No. 14 effective to 16 July 2019 be received and the contents noted.

RELATED PARTIES

Program Management Partner, Ranbury Management Group – for the Ipswich CBD Transformation Project.

Advance Ipswich Theme Linkage

Strengthening our local economy and building prosperity

Purpose of Report/Background

This report includes Monthly Program Report No. 14 for Ipswich Central effective to 16 July 2019.  It is to inform the Committee of the progress of the redevelopment works, including status of design, procurement, programme, potential risks with related mitigation strategies, etc.

Financial/RESOURCE IMPLICATIONS

Not applicable

RISK MANAGEMENT IMPLICATIONS

Not applicable

Legal/Policy Basis

This report and its recommendations are consistent with the following legislative provisions:

Local Government Act 2009

COMMUNITY and OTHER CONSULTATION

Not applicable

Conclusion

This report is provided as a monthly update on the Ipswich Central Program of Works.

Attachments and Confidential Background Papers

 

1.

Summary Report No 14

 

 

 

CONFIDENTIAL

2.

Executive Report No 4  

 

Nicole Denman

Business Support Officer

I concur with the recommendations contained in this report.

Greg Thomas

Strategic Client Office Manager

I concur with the recommendations contained in this report.

Sean Madigan

General Manager - Coordination and Performance

 

“Together, we proudly enhance the quality of life for our community”


Economic Development Committee

Meeting Agenda

13 August

2019

Item 3 / Attachment 1.

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